Google has bought Waze, an Israeli Mapping Service on Tuesday giving a social boost to its already-strong mapping and mobile businesses.
Waze is a social mapping start-up that features real-time traffic data provided by users to help drivers and users find the fastest route to a destination. Waze has already set up a base of nearly 50 million users around the world. Waze tracks their movements via GPS to generate live information about roads and traffic and also users can add their own information about events, accidents, police speed traps and road hazards. Google has cleared that Waze map service will remain separate from its own map service. Google also declares that they will plan to incorporate its powerful search capabilities features into Waze.
On the other side, Waze Chief Executive, Noam Bardin, said “Nothing practical will change here at Waze. We will maintain our community, brand, service and organization — the community hierarchy, responsibilities and processes will remain the same.” in his blog http://www.waze.com/blog/waze-joins-google/.
It’s interesting, in any case, that Google and Waze have now made up together. Google cleared that “The Waze Development team will remain in Israel and operate separately for now”. This was done so that Waze and Google together can accomplish their mission to outsmart traffic which will make a real and outstanding impact on users and drivers globally, helping them save both money and time.
We’ll continue to update this story as we get more information !!