First thing first, ‘What is Google Penalty ?’
“A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.” – WikiPedia
In the definition above, it is clearly stated that any violators of Google’s ethics must have meet penalty. Whether it is a publisher, making spammy and poor quality content or a website having irrelevant backlinks, they must face off a penalty.
Enterprise marketers will be very happy after getting the new good news from Google. Now, they finally compete with Adobe’s Marketing Cloud and other similar services.
Google Analytics 360 Suite is a tool specially designed for enterprise marketers and business owners. It is Google’s next step to make data mining much easier so that anyone can analyze site information, generate business leads, drive more traffic, and increase conversions and take better decisions to step-up his/her business- which is the main motive behind Google analytics.
Google wants to make it easier for you to plan a trip with its new Destinations on Google tool. You’ll find flight and hotel prices for flexible dates, itineraries and attractions, and more in one spot just by adding one word to your mobile search.
There are a ridiculous number of apps and websites that will help you plan and book a vacation. There are so many, in fact, that choosing which to use can be overwhelming. Search behemoth Google would like to change that.
Google Accelerated Mobile Pages (AMP)
Google Accelerated Mobile Pages (AMP), launched to the world this week, and it’s got a big partner announcing support for the format today: WordPress.com. Google released AMP (Accelerated Mobile Pages) to making the web quicker on your smartphone. The company just added AMP – enabled pages in its mobile search results. From Yesterday, any site on WordPress.com now automatically supports AMP.
The idea behind AMP was to create an open-source framework that publishers could contribute to that would help speed up the mobile Web.
Shopify has recently announced that its going to make all its stores fully SSL encrypted. SSL encryption is a trusted way to make secure a user’s personal information during the payment transaction. Traditionally, SSL encryption has been going on for 20 years in online stores as common practice. But, now web standards are changing and it is recommended that each page, content and data in your website should be secured under SSL.